So you just submitted your first novel or signed a new book contract. You’re exhausted, exhilarated, and maybe a little panicky about what comes next. You’re going to be a published author! But…now what?

Launching a career as an LGBTQIA2S+ romance author takes guts, brains, talent, and perseverance. The good news is, you have breathing room to prepare. The bad news? This leisurely stretch before your inaugural release will probably never come again. Use this time to lay the foundation for a solid career.

THE SHORT VERSION:

• Choose your pen name carefully
• Write an official author bio and get a professional headshot
• Secure your domain name and website hosting
• Build a basic website
• Set up a professional email address
• Choose key social media platforms
• Set up author accounts with vendors and review sites
• Develop your brand
• Plan your book promotion
• Cultivate your online presence

THE LONG VERSION:

1. Choose your pen name carefully: Research your options to ensure you’ll stand out. Your name is your first marketing tool.
2. Create your bio: Write a 75-150 word professional bio in third person that captures your authorial voice. Get a professional headshot that fits your brand.
3. Secure your domain: Get your own domain name and hosting service. You should be the sole owner.
4. Build a website: Create a clear, attractive site with basic information. Even a simple welcome page with your bio and social media links is better than nothing.
5. Set up professional email: Use your domain email or create a professional address using your pen name. Consistency matters!
6. Choose social media: Pick at least two platforms and maintain them regularly. Focus on engagement rather than just promotion.
7. Create author accounts: Set up profiles on major vendor and review sites with consistent bio, headshot, and links.
8. Develop your brand: Remember that your brand isn’t something you create—it’s who you are. Be authentic.
9. Plan promotion: Build relationships with blogs, local stores, book clubs, and media outlets well in advance of your release.
10. Cultivate your presence: Be professional, courteous, and authentic in all interactions. Support other authors, stay positive, and share your genuine enthusiasm.

Remember

All boats rise together. Focus on building genuine connections rather than hard selling, and your career will thank you for it.